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Knowledge of sales, lead generation, and growth

Here, we share what works in practice. No theory from a book, but insights from years of experience in sales, acquisition, and building a healthy pipeline. Practical, honest, and directly applicable.

We write for entrepreneurs and commercial teams in the SME sector, with a particular focus on IT companies. About how to find the right leads, convert initial contact into an appointment, and that appointment into a customer. And about the mistakes that are made most often in the process.

Read along, apply what suits your situation, and get a higher return on your commercial efforts.

To start with, we will publish a new article twice a week.